NASA Director, others, speaking at E-Week Events

We have some GREAT events this week and next, and I encourage you to come and to pass this along to your friends! Most of these events are free of charge and include refreshments.

Tuesday, Feb. 22, John Weil of Freescale will talk about “"Energy Efficient System Design. It’s more than a power budget…" 11am – 1pm at Freescale on Parmer Lane. Register here.

Wednesday, Feb 23, I will be talking about understanding your strengths and where they play best in an innovative environment, “What is Your Role in Innovation?” from 6-8pm at the AT&T Research Labs on Arboretum Blvd. Register here.

Thursday, Feb 24, 5:00 -7:30 pm Happy Hour, Westin Hotel at the Domain, program sponsored by the UT Cockrell School of Engineering Center for Lifelong Engineering Education

Monday, Feb 28, Jim Kennedy, the MOST INSPIRING speaker I have ever heard and the former Director of NASA’s Kennedy Space Center, will speak at UT’s Avaya Auditorium, 5-7pm, on “Lessons in Life and Leadership…As Inspired by True Stories of Space Exploration.” More information here.

Thursday, March 3, Jim Kennedy, will offer more “Lessons in Life and Leadership…As Inspired by True Stories of Space Exploration” from 11am – 1pm at National Instruments. Register here.

Thursday – Sunday, March 3-6, IEEE USA 2011 Annual Meeting, includes Don Shafer on “Taking Responsibility for Technology, and Jim Kennedy again speaking. Register here.

Friday, March 4, IEEE Electric Vehicles and Personal Transportation Workshop at the Renaissance Hotel, Register here.

I hope I will see you at these events; I especially encourage you to bring teachers, young aspiring scientists and engineers to hear Jim Kennedy. He will inspire them to greatness!

You're a little company, now act like one

This article originally appeared on A Smart Bear: Startups + Marketing + Geekery.

I talk to a lot of companies that are still hunting for customer #1, or a few sales have been made but the ball isn't rolling yet.

Most of them are making the same mistake: Their public persona is exactly wrong.

I know, because I made the same mistake! But I learned my lesson, and I'd like to share it with you.

Even before I had a single customer, I "knew" it was important to look professional. My website would need to look and feel like a "real company." I need culture-neutral language complimenting culturally-diverse clip-art photos of frighteningly chipper co-workers huddled around a laptop, awash with the thrill and delight of configuring a JDBC connection to SQL Server 2008.

It also means adopting typical "marketing-speak," so my "About Us" page started with:

Smart Bear is the leading provider of enterprise version control data-mining tools. Companies world-wide use Smart Bear's Code Historian software for risk-analysis, root-cause discovery, and software development decision-support.

"Leading provider?" "Data mining?" I'm not even sure what that means. But you have to give me credit for an impressive quantity of hyphens.

That's what you're supposed to do right? That's what other companies do, so it must be right. Who am I to break with tradition? Surely my potential customers would immediately close the browser if they read:

Hi, I'm Jason and I built an inexpensive tool for visualizing what's in your version control system. It's useful for answering questions like "When was the last time we changed this file?" Check it out and tell me what sucks!

I mean, can you just imagine a person with "Software Engineer III" on their business card taking me seriously if I just talked like a human being? What if someone gets offended by the word "sucks?" No no, big companies want to see professional language!

But I was wrong. I'll explain why from the point of view of selling software over the web, but the same lesson applies to every little company trying to get off the ground.

Now repeat after me:

My next sale won't be a 1000-seat order from Lockheed Martin.
My next sale won't be a 1000-seat order from Lockheed Martin.
My next sale won't be a 1000-seat order from Lockheed Martin.

I'm telling you this having sold software to every size of company from micro-ISV to IBM, and, well, to Lockheed Martin.

Your vision is to land $100k deals with big companies -- and you will! But not today. Today your product is a shaky version one-dot-oh with bugs you haven't uncovered yet, missing 80% of the features big companies require, and with no significant documentation like case studies or a proper manual or an ROI model or a large, reference-able customer.

Today, you're a complete mismatch with Lockheed Martin! But there's a nice big niche that's a perfect match: Early Adopters.

Early Adopters are people who want to live on the bleeding edge. They like new technology, even if that means it's buggy. They like working with teeny companies where they have a personal relationship with the founders, where they are showered with attention, and where their ideas are implemented before their very eyes. They don't mind putting up with a hundred bugs so long as they get fixed fast. They want to be involved in the process.

Tom is an Early Adopter. At Smart Bear I must have had ten or twenty of these guys before our product was stable enough and feature-rich enough to start getting attention from the big boys.

The best part is, this is exactly the moment in your company's life when you need Early Adopters to help you build the right product! You don't need people who download, get discouraged, and then never call you back. You need a chatty Cathy who wants to dive in and help out.

So now back to your website, your blog, your Twitters -- your public corporate persona generally. What do you put up on your website that screams out to those potential Early Adopter Cheerleaders that you are exactly what they're looking for: A cool new company with a fresh product and fresh attitude; a product that might be rough around the edges but is ripe for feedback and collaboration; a company that may be small today but is thinking big.

Well here's how not to it: Say "a leading provider of" and blather on about how you "Provide the ability to quickly and easily do XYZ so you can go back to accomplishing high-value tasks."

Puh-leeze. Can you be more uninspiring?

Balsamiq Studios is doing it right. Read their company page. It's says "Hello." It says "Yes, a couple of guys in a studio." They don't skirt the issues of being a small company:

I know, it sounds iffy: how can such a small team create, test, maintain, market, sell, and support a software company?

Well, that remains to be seen.

Balsamiq made $800,000 in their first year of operations, so don't tell me "big companies" need to hear garbage PR/marketing language. Balsamiq got 100 product reviews during their first six weeks of operation, so don't tell me "a couple of guys in a studio" isn't a good public persona.

You want that kind of success? Stop acting like a faceless, humorless, generic, robotic company!

Put yourself in the shoes of that Early Adopter. Does she want to see useless garbage phrases or does she want to hear about how you totally understand her pain? Should you come off as a big, established, safe company or as a cool, passionate, small team who wants to make a difference? Should you hide behind "Contact Us" forms or display your phone number and Twitter account on your home page? Should you promote features and benefits you don't really have implemented yet or should you promote your forums, blog, and weekly all-customer virtual meeting where everyone chimes in with feedback?

Be human. Stop hiding. Be yourself.

What do you think about how small companies should present themselves to their customers? Is it appropriate to be informal or is formality needed? Leave a comment!

The Power of a Single Word

The other day I was involved in an email thread about bulk mailing. While we on the thread generally agreed that bulk mailing was a bulk waste of time I had brought up a process I had used with some degree of success. This process involved sending out post-cards with only one word on them. My theory for doing this was that a post card with one word on it can not be denied, that someone can't pick the card up and not read the one word as they throw it into the trash. With this action I have gained brain-space, even if only for a fraction of a second, I got in through the noise, my "word" was in their brain.

"So what?" you might ask. What does this do for you?

Well consider that you do it a couple of times. That word becomes an accepted data-point. One way to look at it is brand recognition, you know that brand word. Maybe you don't know anything about it but you know the word, it is familiar and in that familiarity it becomes comfortable and perhaps non-threatening. But it comes with a question. What is it?

Remember the book/movie "The Manchurian Candidate"? A post hypnotic set of commands is activated with a single word. Perhaps this is the reverse, a post-hypnotic curiosity is activated by the word.

So you cold-call the individual you sent the cards to and say the "word" in the introduction, the first words you get out before they hang the phone up. Could this stop them from closing their mind? Could this keep the door open long enough to get a second or third word in? Could they be curious enough to ask what it all means? Could you have a dialog as a result? Could it lead to a sale?

One word. What word would you choose?

The Prophet Bootstrapper

Years from now us Austin Entrepreneurs are going to tell our friends we personally know one of the stellar entrepreneurial philosophers of our generation. That we were part of his community and got to meet with him on a regular basis in small intimate groups as well as 1-on-1's. That we got to listen to this journeyman change agent expand on an endless array of topics & ideas while enjoying a libation at a local watering hole. What is really impressive about this is that there will literally be thousands of people that were part of these gatherings with him over the years because Bijoy Goswami took the time to share his journey with us spreading the wisdom and knowledge he has been soaking up over the years. As a producer/director of entrepreneurial content, I am fortunate to film hundreds of entrepreneurs for TV shows and videos for featuring business owners and start-up mavericks and I can share with you that Bijoy uniquely stands out in his intriguing message, diversified upbringing and journey of discovery that he is sharing with us as it happens.

This week we featured this wandering Bootstrapping Prophet & founder of the Bootstrap Network on our show On the Road with iV because we wanted to share Bijoy's story, wisdom and learnings with others outside of the 512. It was definitely quite the experience to film and hope you watch the 4 segments we captured featuring Ingrid Vanderveldt (host of the show) and Bijoy discuss everything from start-ups to Stanford to song writing to mystic cab rides to tapping into the universe. He touches on his book and the MRE theory and how the Valley of Death is a wonderful place that is really good for the soul. Bijoy then goes on to say that we can all get a deep perspective of the universe by using your own bootstraps and how his bi-polar upbringing has taught him the value of living in the present and some of the keys that to being successful in life.

My co-producer on the show, Chance Carpenter, had this to say about Bijoy:
- I was struck by the passion and spirit that Bijoy brings to the conversation about bootstrapping. One of the most consistent messages we have heard from the many entrepreneurs that iV has interviewed is that passion is a key ingredient for success in any entrepreneurial endeavor and especially when bootstrapping. While this might seem profoundly obvious, Bijoy really brings it home both how challenging it can be to stay in your joy and passion when the hurricane of a million tedious chores bares down on you AND how imperative and possible it is to continually claim and reclaim that passion when you invoke spirit into the mix.

iV had this to say:
- Not only am I proud to have Bijoy as a friend, I am inspired by him as a colleague. Part of what is so profound about Bijoy is that before Bootstrap, he had put himself in a position to do anything in life he dreamed. He was a fast moving, highly accomplished tech entrepreneur who could have chosen a number of paths to follow. In listening - but more importantly following his calling - Bijoy created Bootstrap which has brought so much value to others. In my travels across the country, I find that when people talk about Austin, TX, it is widely known that this is the home of Bootstrap Network and Bijoy. I admire the great work he does for the community and entrepreneurs alike as well as his continous desire to learn more and better himself.

Here are links to the Segments airing the CLUB E currently:

#1 - A Bootstrapping Journey Fueled by a Song & a Gingerman
#2 - Escaping the Valley of Death by Your Bootstraps
#3 - Living in the Question & Organizing the Community
#4 - A Lesson from Great Entrepreneurs - Be in the Present

There is much to be learned from and entertained by this purveyor of community gatherings and we look forward to soaking up more of Bijoy's Bootstrapping wisdom in the years to come.

Regards,
Lyn Graft
Founder, CLUB E Network & LG Pictures

The New Era

I would like to offer some supporting thoughts as to the value of the bootstrap process, the wisdom of your choice to follow it, and the ultimate practicality of it today. First a couple of quotes:

Forbes this month (Jan 2009 ) "The venture capital industry is staring at the most vicious shakeout in its history . . . Returns are pathetic for most funds, [and] the public offering pipeline on which venture depends for its exit strategy is clamped shut."

Bloomberg.com, "IPOs historically dry up at the end of a bear market and don't begin to recover for months after a rally as issuers and investors wait for signs of stability."

During the last quarter, 38 companies withdrew or postponed their filings with the Securities and Exchange Commission (SEC). Bloomberg says "it may take until 2011 for the number of companies going public to return to their 2007 level, according to data compiled by the University of Florida. While the S&P 500 rose an average of 24 percent in the first year after a market plunge, the data show, it takes 34 months on average for underwriting to return to its rate at the start of a slowdown."

Companies pursuing the traditional VC or investor routes are running into brick walls or valuations that are ridiculous

Yet this is one of the best times to start a business.

We are in a world rich with new technologies, applications of those technologies, services that can be based on those technologies, and perceptions based on those technologies that open unimaginable doors.

Even better, established businesses whose inertia, that is inability to change and adapt, and whose debt or commitment (financial, political, or social) are now untenable are thus going on the rocks and leaving unsatisfied customers with unfulfilled appetites looking for solutions.

This is possibly one of the best times in recent history to apply the bootstrap techniques creating your fortune. I wish you well and in these stormy times expect to see good results for you on your journey down a good path, stick to it.

Happy New Year and New Era,

Barry Thornton

All that glitters is...

...not gold. That's right, is not gold!

Glitter is a distraction and mental occupier, it is rarely reality. I have found over the years that the more the lights blink, the more noise it makes, the more buzz and glitz produced...the less the profits and potential really exist. By the time the lights are on you are late to the party.

We are creatures whose brains are based on the attention to change. For the couple of million years we evolved in being attentive to the snap of a twig or the flicker of a color in the tall grass was all that kept us alive. Fight or Flee is a core operating paradigm still in our brains. Ever wake up in the middle of the night because of a sound? Did you happen notice that your adrenaline was already flowing, the cognitive part of your brain, the consciousness, was the last part to come on line, you were already to take action when your eyes opened. You hear 300 to 3000 Hertz best because that is the frequency range of the sound braking twigs and rustling grass. You see more shades of yellow because living in tall yellow grass you had to see tiger stripes from dried grass in an instant. You are sensitive to change, it is the basis of our brains, all this thought stuff we do came much later in the brain's development, in the last 1% of our evolution. Change is what our brains are all about.

Ever notice that one of the first questions out of most people's mouths is "what’s new?"

We are driven by fads, the presentation of newness. We love it! Look at our response to hype. How about movies and music, the delivered product is typically a let down compared the promise of something new. What is greater than a new love?

I am not saying you should be cynical (which you should) but that this is the pattern of life, newness and change is attractive because we are wired for it (I am old enough to have seen bell-bottom become popular for the third time that I know of so I have to assume it happened many times before I became aware of them in the sixties). Virtually everything has happened before but it is new to us the first time we experience it, thus it is exciting, it makes our brains perk up and focus, dream, and for a moment we are more alive than we have been in a while. The habituation sets in, we get used to it, it become normal and dull. Thus are we wired to think.

So what is the point for an entrepreneur you ask?

Simple, don't fall for newness but use it to your advantage, and do so without shame. After all, it is life's only consistent pattern besides death and taxes.

Barry Thornton is a Technology and Marketing Guy

Smacked upside the head with a Ph.D

Wow! A couple of days ago someone smacked me upside the head with a Ph.D! It's been a long time since that has happened and it still tickles.

I was at a lunch of an organization to find out about them and determine my interest in working to get on their Board. I like their premise and know I could help drive them to where they want to go. What I learned was that after 10 month of existence they still don't know where that exactly is (they're not a business but a non-profit). Those of you that know me, well, you know how I can be a pain-in-the-neck with my pressure to discover and my thruthaches and the like. So I was torturing the Board to push them to find out what they really want to be and no one understood what I was doing. I ask questions that sound like opinions to get a more profound answer and push people into self-discovery. While I am seeking knowledge they think I am telling them what to do, don't worry, it is confusing but is style that leads from chaos to order (in a very Shakespearean way). Well, a person there and I had differing opinions and as you also know, I kneel to no one so I didn't yield to this person’s sense of self-authority and importance.

Anyway, I was taking some heat from them and not responding in the desired fashion when the person in question whipped out the old line "I know because of my education and my Ph.D!" It was classic, I couldn't have found a better line in movie. Surprise - I did conduct myself as a gentleman, I didn't fall down laughing or say the obvious. I just looked around at the other folks to see if anyone else got it, some did, some didn't.

I like these folks and what they ultimately can do, I would like to help.

But to the point, which is that you as an entrepreneur are subject to lots of people trying to influence you. Many of them have lots of letters before or after their name. Typically those letters say that person may know a whole lot about a narrow topic. None of those letters indicate that the have any COMMON SENSE.

Only you know the real truth about your enterprise, only you know the real goals, only you are responsible for what happens, only you live it. Don't ever let an 'expert' dissuade you from what you know is right.

I repeat - THERE ARE NO DEGREES IN COMMON SENSE!

Does that make sense?

copyright Barry W Thornton all rights reserved

Unhappy?

An oversimplified generality that is reality.

Much of marketing is about the message. And what is the message about? It is about making someone unhappy.

The message is that what they have now makes them unhappy and what you have to sell will make them happy.

A primitive view of one of the most elusive crafts in business but it is true. They won't pick up the phone or tap the keyboard to find out about you unless they are motivated - and being unhappy is one of the best motivators there is. Your message is not about making them happy, it is to remind that they are unhappy and that there is a way to eliminate that feeling.

Too short and too simple, it must be right.

Think about it.

Barry Thornton

Technology and Marketing Guy

The Entrepreneur and Innovation

Last year I was approached by a local consulting group to create an Innovation Practice for them. Because I have so many inventions and created so many things of value they, and I, wrongly thought that we could build a practice of it. What a crock of, well, you know. I tried to apply myself to it for a couple of months, followed all the popular stuff, got into it, and found that it could only be a scam which could go nowhere. Sure it could make the consultants and me some money, but there is no honor in fooling stupid people. So I bailed out.

It became increasingly clear to me that the term innovation is about hindsight. I have done many 'innovative' things, but at the time I didn't think about innovation. Later, when there was a bandwagon going down the street, others, who I see in hindsight didn't have a [Censored] clue, celebrated the 'innovation,' patted me on the back, and tried to run around and get in front of the parade. I always felt humiliated inside and did my usual orthogonal turn and headed off somewhere else leaving it all to them.

To innovate is to introduce something new. To create something new is to invent, which is really to find or discover, to devise by thinking. And in that process what you think about is not an innovation; it is a solution. It is a solution that is good - the best solution. It comes from a love of work and taking risks, a drive to do it well, to see a need and understand it, and to being very, very, attentive to the details. It is the goodness of the result that gets people's attention. It is the satisfaction of their needs and wants that creates real value. It is their discovery that there is more than they thought in the world. It is making something that is great.

So when you listen to someone talk about innovation consider that you are really listing to someone with 'has been' thoughts trying to sound hip and on top of it.

Just do it right, do it well, think it out, and take the step forward. If your idea changes the way people do or perceive things and they pat you on the back for being innovative, it is time to run for you are in the presence of the 21^st Century's version of the unwashed masses and their hunger to touch creativity will eat you alive.

What does all this mean to the entrepreneur? Simple, don't think about innovating; just come up with a great answer to someone's needs and sell it to them. Keep it that simple and the rest will be history. Leave the talking about innovation to the non-creative, you don't have time to be with them, you are on the way to your next great thought!

Copyright 2008 Barry W Thornton all rights reserved

Entrepreneurs and Intellectual Property

Boy, this ones going to get me in trouble - but here we go.

IP ain't worth crap.

I just finished a bunch of work-arounds, that is I looked at several different patents and for each figured a way to do the same thing that didn't violate the original patent's claims. In a couple of them I came up with novel and unique ways to do the same thing that weren't covered so I created new IP. In effect I rendered the original patents useless. So with guys like me around what good are patents, especially to the entrepreneur?

In fact they have tremendous value, but not as patents. The most powerful patent is a Provisional Patent. Provisionals are vague and indeterminate; no one gets to see them (unless you are so foolish as to show them to someone, in which case you deserve what you get) so no one knows what you are doing. You have a year to turn them into a real patent so you can say patent pending immediately on your product or process and even I can't do a work-around because you have not been granted any claims for me to work with. After you file no one really knows what claims the USPTO will give you, and your original claims may be modified, so it is still a minefield.

Patents take years to be granted, you can hassle with office actions for 4 or 5 years if you want (look up submarine patents (nothing to do with underwater boats)). If you are an entrepreneur in a hot field the real value, by the time you get the claims granted the technology or process will probably have been obsoleted by the market and not used in your product anyway.

IP does impress investors, gives them lots of security. IP impresses corporate folks because they live in fear anyway. IP impresses acquisition folks, IP is a great vanity device, for you personally and the company in general. IP's value is intellectual and emotional security more than technological reality. It gives you an asset out of nothing in the early stages of your business. It is a rallying point for everyone who doesn't understand its reality.

This truth should give you confidence. It's like the Emperor's Clothes, knowing truth you can then use it to your advantage and not be taken in by others.

Oh yeah, watch out for all those patent professionals and consultants, their views are self motivated, use them to your drive your goals but don't be taken in. You and your patent attorney must scheme to use everyone else's beliefs to your end. It's the idea of the IP that's what makes it so valuable. Like most things, it's the illusion as it appears in everyone else's mind that is the real power.

copyright Barry W Thornton 2008 all rights reserved

I must be CRAZY

On July 21 I addressed the Ideation Subgroup of Bootstrap Austin, a fine group of beginning Entrepreneurs. They, and I, follow Bijoy Goswami's Bootstrapping ideas about the flow from worker bee to business Entrepreneur, in this case you start with and idea, create a Demo, and then proceed with raising some money to get on with business.

As usual I found my self 1) running overtime about 45 minutes with the help of lots of questions from the listeners, and 2) yelling a lot, no one has ever tagged me as Mr. Congeniality. Many are appalled at my choices of adverbs and adjectives when talking about such things as VCs, bit-time CEOs, and corporate careers; but I get laughs and a few lights blink on (you can see it in their eyes) so it is not in done vain.

My son pointed out to me that my primary message is always the same; Francis Bacon was wrong, knowledge is not power, it is a mental holding pattern. Knowledge plus action is power, and in the end we do pretty much everything today for power. The difference between being an entremanure and an entrepreneur is action.

So again the theme is get off your ass and do something, customers will give the final idea so you can start with almost anything close. Only your personal insecurity retards the progress (it's called the "BOX", the one you are always trying to think out of). Just take it to the customer as soon as possible, they will straighten you out.

As short story before I close this testimony. I went to a presentation review for entrepreneurs a couple of months ago. I was a mentor along with a couple of other guys and we listened to a presentation by a couple of folks with an idea that they had poured $70k and a year into for software. They were looking for half a million and wanted us to comment on the presentation. They launched off on the idea, the pitch was all laid up on PowerPoint (which is only slightly better than morphine for numbing your mind). Five minutes into it I stopped it and asked - The Question..."What did the customers say?" The CEO told me that they had not presented this to any customers yet, only friends, family, and experts (someone who used to be call "Pert").

Well, I alienated everyone in the room with my usual question (delivered in my drill Sergeant's voice) . . . "What the F*** are you doing? Without customer feedback this is all a work of fiction! You made this all up, there is no reality in this presentation, only you dreams."

How can I comment on fiction in a real world? The other two mentors went on to talk about the cute slide show and how to make it cuter, they were corporate guys used to living in a cartoon. I got up and left. I don’t live in a fictional world (I may be delusional at times but not that day). They were too polite to deal with the truth, what a waste of everyone's time.

The truthache you have to have is the customer's reaction – will he give you a check for your idea when you can get it to work and what does "work" mean???

Nothing else counts!

Barry W Thornton is technologist, who organizes, manages and explains knowledge. Copyright Barry W Thornton 2008 all rights reserved

Don't Rock the Boat!

There is an old story that goes: sit down and don't rock the boat, I'm trying to drill a hole in the bottom. Trying to scuttle the boat, or business, may not be intentional, but the action or conduct that does that may be all that people can figure out to do. This is part of the problem of the Entrepreneur inside a company has to face. Businesses die today because, in the now common business vernacular, the DNA is wrong (we know it really is the MEMEs (1) that are wrong but the folks with bad Memes think of it as DNA, how foolish, everyone knows you can't change DNA, Memes on the other hand are fluid and can morph with degree of ease).

The internal entrepreneur's problem is changing the way the business thinks and acts. Like different DNA in a body, he (or she) is attacked as a fatal threat by the rest of the business unless he is shielded or camouflaged.

Protection or shielding does not work that well because it permits all the 'antibodies' to focus on a clear target. An example would be a CEO deciding that he needs to change the course of the business to grow, so he puts a spotlight on the group trying to change the way people think. Targeting, simple targeting. That spotlight makes it clear to all just who has to be wiped out to maintain the status quo. It is the guy rocking the boat that everyone can hate.

Camouflage on the other hand is surreptitious and a bit sneaky, doesn't attract a lot of attention and in the internal entrepreneur's case, lets him win converts, even gets the sympathy vote by the very people who will eventually be changed. By not putting the change mechanism in people's faces you offer a way to adapt that is not confrontational.

Traditionally new ways were developed in a skunk works, a place that was simply not visible where the Standard Operating Procedures could be tossed out and newness could happen. Problem is that skunkworking doesn't allow the newness to infect and drive the oldness to change, It leaves the oldness in isolation. You may get a neat new product but you don't necessarily get a new way of doing things.

The point is that the internal entrepreneur's job is really to adapt the organization to treat the customer in new ways. To do that his act must be visible and infectious to all but not threatening. Quite a trick, takes special guts, and in the end a love for both the business and customers. Because in today's marketplace this has to be a continuous process. Too bad GM can't figure this out.

Question is, can your company figure it out?

(1) DNA are the units of biological knowledge that set the pattern for the entity containing them, Memes are units of cultural knowledge the set the pattern for the way the entity thinks

Barry W Thornton is technologist, who organizes, manages and explains knowledge. Copyright Barry W Thornton 2008 all rights reserved