Friday, June 18, 2010

First-Ever Crowd Talking Event - ATC/RISE RAVE 3.0

What happens when folks talk a bunch and the talk makes its way into the presentations at a crowd sourcing event? Crowd talking! Come hear how it works. Join us at ATC/RISE Rave 3.0 on June 29, from 5:30 - 8:30 at ATT Executive Conference Center. Additional detail below.

What is Rave 3.0 about?

This Rave 3.0’s conversation is tech talent. Two standout presenters have the floor, Valerie Hausladen and Steven Tomlinson. They speak of passion and fortitude and the courage that finds careers that matter. It’s time for careers that fit our inner and outer fabric. These speakers will share practical stuff about how to get there. The good news, they’ll have 300 experts to help them!

What does Rave stand for?

R-A-V-E is Random – Access :: Various – Experts. Point blank: the event welcomes the audience and its expertise. The Rave design seeks each person’s thoughts: this event is all ears. At the event the audience helps make the night happen with questions and energy that will drive the talks forward.

How is Rave 3.0 different from other speakers’ forums?

From the start the Rave series has courted an irreverence for tradition. Initially, the crowd picked the speakers. Novel. Now, the crowd offers its voice. Really. To do that, version 3.0 brings social media to bare with Twitter, Facebook, email, blogs, and “question advocates”. All these things, and people, will move the crowd’s insights into the moment, to become part of it. The clear intent: make the voice of the people heard– loud and clear.

All right, what is “crowd talking?”

Crowd talking is what happens when a crowd truly voices its thoughts, feelings, and experiences. If the event increases the odds that the audience gets heard it is a job well done. This event leverages audience ideas with Twitter, Facebook, and old school stuff, for example, assigning folks to roam the room asking for content. Specifically, question advocates will capture the questions and thoughts of the audience. The speakers will then riff off of what gets heard as the talks progress. The crowd’s voice comes alive in real time, real fast.

Ground breaking stuff, this crowd talk?

Will this event be ground breaking? Hard to tell until it happens. One thing is for sure: the challenge of maxing out the crowd’s voice is worth it, whatever crowd you are part of. That’s because of the power of the wisdom of the crowd. Awesome stuff.

So why I am blogging about this?

The idea for RAVE 3.0 was a product of the imaginations of Steven Tomlinson, Kevin Leahy, and myself. The team putting the event together includes the phenomenal groups ATC and RISE led by the capable Julie Huls and Georgie Thomsen, respectively. So you know its going to be a rock star event with such leaders, speakers, and creators. So sign up by clicking on the link and RSVPing on the Facebook page:

Sunday, June 13, 2010

If Content is King, who’s the King of content?

Web developers have pounded into our heads the notion of new content as being the lifeblood of search engine optimization, but most companies have yet to figure out a strategy that consistently provides relevant content to their target audience.

If you’re struggling with the development of new content, I suggest that you view your website content in a different way.

In the media world, the editor controls the content of the medium. They decide what stories get published, and those decisions are based on content that they know will resonate with their demographic (because they understand their audience–the same way that you should understand your customer). It’s true in print, TV and radio, and it should also be true in regards to your website.

If the main goal of your website is to serve as a marketing vehicle that attracts potential customers and communicates with existing ones, then you need to view it as an e-publication–and your marketing department should become your newsroom–with the editor at the helm.

The process for developing relevant content on your website begins exactly the same way–determine who your audience is, understand their issues, develop an editorial strategy that helps them solve those issues (such as an editorial calendar), and assign those stories to your writers (blogs, articles, press releases). Your writers could be your internal marketing department, or people in your organization with content expertise, or they could be external writers such as freelance journalists and marketing agencies. Most importantly, develop deadlines so you can publish your material on a consistent basis.

Once you’ve started this ball rolling, there are many ways to leverage the distribution. People will start finding your relevant content through searches (pull strategy) and you can link to that content in your newsletters and announcements that all lead back to your website (push strategy).

To ensure conversion, make sure you have ways to engage your prospects–but that’s a whole other story. (See Brian Massey)

Friday, June 11, 2010

YouTube - RSA Animate - Drive: The surprising truth about what motivates us

YouTube - RSA Animate - Drive: The surprising truth about what motivates us

Bootstrap Austin June Monthly Meeting - Demo Night

The June 14th meeting will be demo night where we give bootstrappers an opportunity to test their business product with a broad bootstrap audience. Demo means more than just a presentation. In Bootstrap, the delivery of the demo represents the key action of the Ideation stage and readiness to enter the Valley of Death. It's a key milestone for Ideators. They also would love your feedback. No matter your business or stage, you will learn something new, so please join us:

6:30 - 7:00 Social
7:00 - 7:10 Introduction
7:10 - 7:30 Demo 1
7:30 - 7:50 Demo 2
7:50 - 8:10 Demo 3
8:10 - 8:30 Demo 4

Can't make this one? Check out more about Bootstrap Austin at the following sites: