Chris Greta, HeroBracelets founder will speak at Cause Subgroup meeting

Chris Greta will be speaking at the Bootstrap Cause Subgroup meeting this Wednesday, June 17 at 6.30 at Housewine. He will speak about his experience starting HeroBracelets.

HeroBracelets was founded in 2004 to raise money for the Intrepid Fallen Heroes Fund. At the time, military families only got a $12K death benefit. The Intrepid Fallen Heroes Fund DOUBLED that, all through private donations. They found a manufacturer that could make the bracelets and set up the site, giving $2 from each bracelet directly to the Fund.

With an initial investment of around $1500, they launched the site. Within a week, they'd been picked up in an AP story and sales went from 5 bracelets a day to 75, then 150, then 200. Then they were overwhelmed with stories in every major news outlet in the country including CNN, FOX, NBC, CBS, ABC etc.

HeroBracelets is still going strong 4 years later with donations to the Intrepid Fallen Heroes Fund of over $150,000.00. In addition, HeroBracelets have been presented to two Presidents and other world leaders. The bracelets are now an accepted part of military uniform wear and have been shipped worldwide.

Chris' presentation on HeroBracelets will cover:

• Brand development
• Technology used
• Marketing
• SEO
• Utilizing the Press
• Maintaining momentum

Chris Greta started The Ad Ranch in Austin, Texas in 1996. They are a full-service marketing, branding and advertising agency. They've built brands for many local and national companies as well our own businesses.

We look forward to having you there!

Olga and Martin

The Bootstrap Cause Subgroup is engaged in the QUESTion: how to create social good through bootstrapping?