A Predictably Irrational Conversation with Dan Ariely-Live

Join Bootstrap Marketing for an evening of unpredictable food, rational conversation and a live interview with Dan Ariely, author of "Predictably Irrational: The Hidden Forces That Shape Our Decisions."

In his playful book, Dan Ariely offers some unexpected insights into how people behave when making decisions. Now is our chance to quiz him live on how to apply these simple concepts when marketing our products and services.

Join Bootstrap Marketing in person, and be a part of the conversation. Dan will be calling in for a one-on-one interview with Bootstrap Contributor Brian Massey, and then taking questions from you.

We'll be talking about:

• When "free" helps and when it doesn't
• How to use anchors to set price expectations
• How to present offers as choices and increase profitable sales
• How social norms, arousal, procrastination, and expectations affect our ability to help prospects make choices

Think of it as a one-night psychology course.

The price is right: bring a little something to eat and enough to share. Networking with central Texas business owners and marketers will precede and follow the event.

Tuesday, August 12
7:00pm to 9:00pm new time
The Home of Marcy Hoen
2015 Cullen Ave Unit B
Austin, TX 78757

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